The right Brand Promise isn’t always obvious. Naomi Simson — founder of one of the fastest-growing companies in Australia, RedBalloon — was sure she knew what to promise customers. . .
The #1 demotivator for talented people is having to put up with bozos, as Steve Jobs would call them. Nothing is more frustrating for A Players than having to work with B and C Players . . .
A Core Competency has three attributes, according to Prahalad and Hamel: 1. It is not easy for competitors to imitate. 2. It can be reused widely for many products and markets. 3. It mu. . .
An A Player, by the Smarts’ definition, is someone in the top 10% of the available talent pool who is willing to accept your specific offer. Read that definition again. They are not i. . .