When the organics industry representative is on national TV, she has to admit the truth, that organics are no more nutritious. But in the health food stores, the sales staff passionately tells people organics will make them healthier, happier, stronger, and smarter. Sales keep rising. If organics are no healthier, are they at least better for the planet? Even that isn’t true, says Avery, because organic farmers waste so much land. They’re forced to use more because they lose so much of their crop to weeds and insects. “Agriculture takes a third of the earth’s surface right now,” he says. “If overnight all our food supply were suddenly organic, to feed today’s population, we’d have plowed down half of the world’s land area not under ice to get organic food.