We need to make some dramatic, concrete moves to escape the materialism that seeps into our minds via diabolically clever and incessant advertising. We have been brainwashed to believe that bigger houses, more prosperous businesses, and more sophisticated gadgets are the way to joy and fulfillment. As a result, we are caught in an absurd, materialistic spiral. The more we make, the more we think we need in order to live decently and respectably. Somehow we have to break this cycle because it makes us sin against our needy brothers and sisters and, therefore, against our Lord. And it also destroys us. Sharing with others is the way to real joy.