David Ogilvy Quotes
The best ideas come as jokes. Make your thinking as funny as possible.

-David Ogilvy
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I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

-David Ogilvy
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Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

-David Ogilvy
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The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are . . . Read more

-David Ogilvy
Where people aren’t having any fun, they seldom produce good work.

-David Ogilvy
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

-David Ogilvy
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.

-David Ogilvy
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What you say in advertising is more important than how you say it.

-David Ogilvy
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