37 Signals Quotes
Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.

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Half, Not Half-Assed

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Make each feature work hard to be implemented. Make each feature prove itself and show that it's a survivor. It's like "Fight Club". You should only consider features if they're willing to stand on the porch for three days waiting to be let in.That's why you start with no. Eve . . . Read more

-37 Signals
Your product has a voice — and it's talking to your customers 24 hours a day.

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