Although I was never a candidate, I learned a lot from all the presidential talk. Shortly after the whole business began, I was having a conversation with a guy in advertising. He said something interesting: “I’ve decided why everybody talks about you as a presidential candidate. It’s very simple. They don’t believe anybody anymore. You talk to them and you make them believe that you stand for something and then you pursue it. You don’t bullshit them, and the American public has been bullshitted too often.
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