15 Jerry Mander Quotes on Four Arguments for the Elimination of Television, Television and Four Arguments for the Elimination of Television - Quotes.pub

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The glut of information was dulling awareness, not aiding it.

To speak of television as ‘neutral’ and therefore subject to change is as absurd as speaking of the reform of a technology such as guns.

Technological evolution is leading to something new: a worldwide, interlocked, monolithic, technical-political web of unprecedented negative proportions.

Mankind’s self-alienation has reached such a degree that it can experience its own destruction as an aesthetic pleasure of the first order.

If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.

Advertising Quotes Control Quotes Four Arguments for the Elimination of Television Quotes Mass media Quotes Social influence Quotes

If you accept mass production, you accept that a small number of people will supervise the daily existence of a much larger number of people. You accept that human beings will spend long hours, every day, engaged in repetitive work, while suppressing any desires for experience or activity beyond this work. The workers' behaviour becomes subject to the machine. With mass production, you also accept that huge numbers of identical items will need to be efficiently distributed to huge numbers of people and that institutions such as advertising will arise to do this. One technological process cannot exist without the other, creating symbiotic relationships among technologies themselves.

Technology Quotes / Capitalism Quotes Commercialism Quotes Four Arguments for the Elimination of Television Quotes Mass production Quotes

Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.

Advertising Quotes Capitalism Quotes Four Arguments for the Elimination of Television Quotes

The moment people move off land which has directly supported them, the necessities of life are removed from individual control. The things people could formerly produce for their survival must now be paid for.

Four Arguments for the Elimination of Television Quotes

When you are spending time in front of the television, you are not doing other things. The young child of three or four years old is in the stage of the greatest emotional development that human beings undergo. And we only develop when we experience things, real-life things: a conversation with Mother, touching Father, going places, doing things, relating to others. This kind of experience is critical to a young child, and when the child spends thirty-five hours per week in front of the TV set, it is impossible to have the full range of real-life experience that a young child must have.

Four Arguments for the Elimination of Television Quotes

The worst thing one can do for a hyperactive child is to put him or her in front of a television set. Television activates the child at the same time that it cuts the child (or adult) off from real sensory stimulation and the opportunity for resolution.

Four Arguments for the Elimination of Television Quotes

Living within artificial, reconstructed, arbitrary environments that are strictly the products of human conception, we have no way to be sure that we know what is true and what is not. We have lost context and perspective. What we know is what other humans tell us.

Four Arguments for the Elimination of Television Quotes

[W]hen a message is squeezed through a twenty-second news spot, so much can be lost that what is left will fail to move anyone enough to make them turn off the set and actually do something. Meanwhile, the viewers will believe that they have learned everything they need to know on that subject and will be bored the next time they hear it.

Four Arguments for the Elimination of Television Quotes Information Quotes Television Quotes

[T]he problem was too much information. The population was being inundated with conflicting versions of increasingly complex events. People were giving up on understanding anything. The glut of information was dulling awareness, not aiding it. Overload. It encouraged passivity, not involvement.

Technology Quotes / Four Arguments for the Elimination of Television Quotes Information overload Quotes

To speak of television as 'neutral' and therefore subject to change is as absurd as speaking of the reform of a technology such as guns.

Technology Quotes / Television Quotes

The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.

Four Arguments for the Elimination of Television Quotes