No I am not okay. I've just been pulled out of play tryouts where I had to be the first to audition and everyone's trying out for the same parts, I just had a very bizarre conversation with the school secretary, Megan may be throwing up her cucumber sandwiches, I've broken five of the seven deadly sins in as many hours, a demon may be inside a girl in my world religions class, Grant Brawner called me by name, my license photo looks like a dead fish, I have to drive my friends all over town in two hours when I've never even driven without Dad before, none of my birthday wishes have come true yet, and now you're here with muffins like I'm in second grade? So, no, I am not ok.
Oh, where is it, where did my past go, when I was young, happy and intelligent, when my dreams and thoughts had some grace, and the present and future were lit up with hope? Why is it, that when we've just started to live, we grow dull, gray, uninteresting, lazy, useless, with flattened-out souls?
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.